The experience of creating something from nothing is infinitely satisfying—albeit more than a little challenging by times. The genesis of this magazine was nothing more than a conversation that manifested into an idea and then a business plan.
The Saltscapes Expo was a little different. We were strenuously urged by a fellow magazine publisher to expand the brand into a consumer show. That was tough sleddin’ too for the first couple of years, but has become highly popular as people celebrate all things Atlantic Canadian (April 27 to 29 will see the 8th annual event at Exhibition Park, in Halifax).
And we’re coming up on one year with the first Saltscapes Restaurant & General Store in Truro, NS. Its local-buying theme has also enjoyed a large measure of public support.
We dipped our toes in the water with a version of the Saltscapes Expo in downtown Toronto last year in partnership with Nova Scotia’s department of Economic and Rural Development and Tourism, Taste of Nova Scotia and Sobeys, exposing the locals to the delights of downeast seafood, hospitality, music and vacation opportunities. For a tentative first effort, it went rather well.
With that test case under our belt, we will be hosting the first, formal East Coast Expo during the Toronto Waterfront Redpath Festival at HTO Park, June 21 to 24. About 750,000 patrons are expected to be in attendance on the waterfront that weekend. Why are we doing this?