Meet the Sweet Team: Honibe, Charlottetown, PEI
It was a happy accident with a broken jar of honey on a camping trip that led to the Eureka! moment that began the delectable Honibe company and products. Faced with a sticky mess in his camping kit, company founder John Rowe decided there had to be a better way to store and transport one of his favourite foods. From that happy accident, the pure dried honey that is featured in the company’s products was developed.
The sweet taste of success has brought about four distinct lines of products: honey delights candies, made from 100% pure dried honey; honey drops, the perfect, tidy way to enjoy honey in your coffee or tea when you’re on the go; honey lozenges to sooth a sore throat and boost your immune system, and their newest product, Honey Gummies, chewable, naturally flavoured gummy vitamins for children and adults, too. Honibe’s products actually went to the International Space Station with astronaut Chris Hadfield as part of the Snacks for Space program.
Tasha Richard, director of Marketing for Honibe, is excited that they’ll be at Expo again this year. “We love the amount of local, homegrown talent at the show. It’s such a celebration of the East Coast. As a proud PEI company we love to represent our products and our province at Expo!”